Core Value: Commitment to Excellence

"Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit." Aristotle

Our Mission for Excellence

We will persistently create better ways of doing the things we do. We will not rest on our accomplishments, but will rather build on them in our personal and professional journey to be the best we can be and set new standards in our industry. We will expect more of ourselves than our clients do. We will endeavor to exceed expectations in every project.

Our Definition of Excellence

Excellence is when we demand more of ourselves than our clients do. It is something that happens when you make right choices over and over again, especially when noone is looking. Excellence in the little things always adds up to excellence in the big things - and the diametric is also true. We get to choose where we live on the bell curve of excellence.

Sometimes excellence has to take a temporary backseat to other priorities - its just a business decision in the best interest of the client. Business needs may be saying "dont let a nickel hold up a dollar", especially if it is your client's dollar... you simply get the job done, let him make his dollar, and make it excellent when there is more breathing room. Then there are places where the quality affects the outcome and measures the performance - excellence in these cases means you do it right the first time, every time. Either way, the goal is excellence.

Excellence and perfection are not the same thing. Perfection is the unnatainable thing you strive for when you are trying to prove something to yourself or others. Excellence, on the other hand, is the confident pursuit of highest quality when you believe in what you are doing and that its value warrants your persistent committment. When there is a question of time and/or quality, people can forget how fast you completed a project, but the quality of your work they never forget - it speaks of your character.

What this means to You

You are competing to establish and maintain market position in your industry. Your organization's corporate collateral (web site, logo, business cards, brochures, etc.) tell a story about who you are and what you do. You want to make the most excellent impression possible. You want your story to be told with excellence and enthusiasm when you aren't there doing it yourself.

We want your business and we want you to tell others about us. We are committed to excellence for your project and will create something you will be very proud of.

People forget how fast you did a job, but they remember how well you did it
Howard W. Newton

Perfection is something you strive for when you are trying escape 00000 and prove your 0000. Excellence is what you strive for when you believe in what you are doing and that the value of what you do warrants the persistent committment to its betterment.
Stephen M. Carlson
XI Interactive


If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.�
Colin Powell


Persistence is the twin sister of excellence. One is a matter of quality; the other, a matter of time.
Pearl S. Buck


I am careful not to confuse excellence with perfection. Excellence, I can reach for; perfection is God's business.
Michael J. Fox